r/PPC
A focused community for people who run paid advertising for a living. Smaller than the general marketing subreddits and noticeably more technical in what it discusses.
What the numbers say
r/PPC sees a steady flow of posts — about 11 a day — with real discussion on most posts. A workable ratio for a specialist community — a steady stream of real operational questions with genuine discussion attached.
| Measure | r/PPC |
|---|---|
| Members | 277k |
| Created | 2009 |
| Posts per day | 11 |
| Median comments | 10 |
| Text posts | 96% |
| Accepts | Links and text |
| Rules total | 10 |
| Rules on promotion | 1 |
What these numbers mean and why subscriber count is the wrong one is explained on the directory hub.
Specialists, and they can tell
The people here manage ad budgets professionally, which has two consequences. The questions are specific and answerable — account structure, attribution, platform changes — so expertise is easy to demonstrate. And the audience is unusually well defended against marketing, because recognising a sales approach is literally their job.
Two rules are worth knowing. Job advertisements are permitted if your brand or agency is directly hiring, which is more permissive than most of this category, though posting to look for work or mentors is not. And there is an explicit ban on what the moderators call founder and developer research posts — anything hunting for pain points, validating a tool idea, or seeking beta testers. That rule catches a lot of well-meaning software founders.
Spam and low-quality posts, including threads listing agency or freelancer services, are removed on sight.
Promotion rules, in the moderators' own words
1 of r/PPC's 10 rules govern promotion, advertising or soliciting, quoted verbatim:
Spam
If it looks like spam and tastes like spam, don't eat it, report it. This includes but is not limited to posting a thread of services or tools by agencies, freelancers, contractors... etc. Don't use URL shorteners in your posts and don't Astroturf!
Snapshot only — check the live rules before posting.
When to post in r/PPC
Hours whose posts drew the most discussion, across the 100 most recent:
- 15:00 UTC (10am ET / 7am PT) — averaged 24.5 comments per post
- 22:00 UTC (5pm ET / 2pm PT) — averaged 21.2 comments per post
- 17:00 UTC (12pm ET / 9am PT) — averaged 17.7 comments per post
A tie-breaker, not a rule — see why timing matters less than you would like.
Who should watch this subreddit
Paid-media agencies building credibility, and vendors selling to advertising practitioners — with the caveat that you may not use the subreddit to research or validate what you are building.
Related communities: r/marketing, r/DigitalMarketing, r/SEO, r/agency.
Frequently asked questions
Can you promote your business in r/PPC?
Not for services. Threads promoting agency, freelancer or contractor services are treated as spam. Job ads are allowed where you are directly hiring, and posts seeking pain points, beta testers or feedback on a tool idea are explicitly banned.
Is r/PPC good for finding leads?
Useful, but the promotion rules will catch you out. The audience is practitioners rather than advertisers looking to hire, so this is a credibility channel more than a pipeline.
How active is r/PPC?
About 11 posts a day from 277k members, with a median of 10 comments per post — real discussion on most posts.
Catch the r/PPC threads worth answering
Rules this specific are easier to respect when you are reading five posts a day instead of all of them. RedditScout filters first so you can spend the attention on the reply.
Get Started Free →Measured 2026-08-05. Check any other community on demand.