r/agency
A small community of agency owners talking to other agency owners about running an agency. Low volume, high discussion, and the most under-worked business channel we know of on Reddit.
What the numbers say
r/agency sees very few posts — about 1.6 a day — with heavy discussion on almost everything posted. Under two posts a day with a median near thirty comments — a tight community where regulars are recognised and newcomers are obvious.
| Measure | r/agency |
|---|---|
| Members | 97k |
| Created | 2010 |
| Posts per day | 1.6 |
| Median comments | 29 |
| Text posts | 88% |
| Accepts | Links and text |
| Rules total | 10 |
| Rules on promotion | 3 |
What these numbers mean and why subscriber count is the wrong one is explained on the directory hub.
The white-label lane
The valuable thing here is not end clients. It is other agencies, who constantly need overflow capacity or a capability they lack in-house — white-label development, paid media, SEO, design.
Those leads convert far better than end-client work for three reasons. The buyer already understands agency pricing, so there is no education phase. They already have the client, so the work is funded. And competition is thin, because most agencies are busy chasing end clients directly.
The rules shape how you access it. Posts about hiring, contractors or white-label partners require moderator approval, and unsolicited DMs selling services carry immediate banning. There is also a rule the moderators call "give more than you take" — free resources may be linked, product and service pitches may not, and your posting history is explicitly considered.
So the channel is worked by presence rather than outreach: answer operational questions about pricing, staffing and client management until people approach you. At this size, regulars are genuinely recognised. Expect this to take months.
Promotion rules, in the moderators' own words
3 of r/agency's 10 rules govern promotion, advertising or soliciting, quoted verbatim:
Follow Reddit Rules
No spam. https://redditinc.com/policies/reddit-rules https://support.reddithelp.com/hc/en-us/articles/360043504051-What-constitutes-spam-Am-I-a-spammer http://www.reddit.com/wiki/selfpromotion
No Unsolicited DMs or Asking for DMs
Do not DM or private message anyone in this subreddit attempting to sell your services, products, software, or acquire leads. This is grounds for immediate banning. Additionally, posts and comments that ask people to DM you are also against the rules.
Give More Than You Take
This is not a community for agency owners to be sold or solicited to. You may link to FREE resources but you may NOT pitch a product or service. Links must be contextually relevant and link to a resource, not a landing page or an attempt to simply get a link back to a site. Your comment and post his
Snapshot only — check the live rules before posting.
When to post in r/agency
Hours whose posts drew the most discussion, across the 100 most recent:
- 09:00 UTC (4am ET / 1am PT) — averaged 68.8 comments per post
- 18:00 UTC (1pm ET / 10am PT) — averaged 49.5 comments per post
- 20:00 UTC (3pm ET / 12pm PT) — averaged 48 comments per post
A tie-breaker, not a rule — see why timing matters less than you would like.
Who should watch this subreddit
Agency owners, and specialist contractors who work white-label for agencies. Almost uniquely on this list, the buyers here are the other members.
Related communities: r/marketing, r/PPC, r/SEO, r/consulting.
Frequently asked questions
Can you promote your business in r/agency?
Only as free, contextually relevant resources — never as a pitch, and never by DM. Hiring, contractor and white-label posts need moderator approval first, and unsolicited messages selling services carry an immediate ban.
Is r/agency good for finding leads?
Genuine opportunities appear here regularly. The white-label and overflow work discussed here is the highest-converting agency lead type on Reddit, because the buyer is already funded and already understands the pricing.
How active is r/agency?
About 1.6 posts a day from 97k members, with a median of 29 comments per post — heavy discussion on almost everything posted.
Watch r/agency without reading it
RedditScout scores every new post here against your own description of a good lead and sends you the short list. Free to start, no credit card.
Get Started Free →Measured 2026-08-05. Check any other community on demand.