r/ecommerce
A community of people running online stores, which makes it one of the more commercially useful subreddits on this list — the members have revenue, spend money on tooling, and discuss both openly.
What the numbers say
r/ecommerce sees a steady flow of posts — about 11 a day — with moderate discussion. Enough volume that relevant threads appear regularly, with discussion sufficient to make a good answer worth writing. It accepts text posts only, so there is no way to submit a link as a post — whatever you want read has to be written out in the post itself.
| Measure | r/ecommerce |
|---|---|
| Members | 665k |
| Created | 2008 |
| Posts per day | 11 |
| Median comments | 9 |
| Text posts | 100% |
| Accepts | Text posts only |
| Rules total | 8 |
| Rules on promotion | 3 |
What these numbers mean and why subscriber count is the wrong one is explained on the directory hub.
People who already spend money on software
The distinguishing feature of e-commerce communities is that the members are operators rather than aspirants. They have a store, it has revenue, and they are already paying for a stack of apps and services. That removes the hardest part of B2B selling: establishing that the problem is worth paying to solve.
Threads worth watching are the recurring ones about app recommendations, platform migrations, conversion problems and shipping or fulfilment costs. Each is a purchasing conversation happening in public.
The usual caution applies more strongly here than most places: this is a category saturated with vendors, and members have well-tuned instincts for a disguised advertisement. Disclosure is not optional, and a recommendation that includes honest caveats about your own product will outperform an enthusiastic one every time.
Promotion rules, in the moderators' own words
3 of r/ecommerce's 8 rules govern promotion, advertising or soliciting, quoted verbatim:
No Soliciting, Promotion, or Direct Soliciting via DM
No Self-Promotion: Do not solicit, promote, or attempt to acquire personal or private contact with users in any way (even if free). This includes soliciting posts, DM requests, invitations, referrals, or any attempt to initiate personal contact. This includes posts seeking services. Your post/commen
No 3PL Related Threads
These threads are repetitive and often promotional. Refer to previous threads or other subgroups.
No "Get Rich Quick", "Success Stories", Case Studies, etc
No "Get Rich Quick", "Success Stories", Case Studies, or Blogspam Posts: Do not post "We turned $XXX into $XXX in 4 Weeks - Here's How," How-To Guides, "Top 5 Ways You Can..." lists, or other blogspam.
Snapshot only — check the live rules before posting.
When to post in r/ecommerce
Hours whose posts drew the most discussion, across the 100 most recent:
- 07:00 UTC (2am ET / 11pm PT) — averaged 41.8 comments per post
- 13:00 UTC (8am ET / 5am PT) — averaged 26.9 comments per post
- 15:00 UTC (10am ET / 7am PT) — averaged 25.8 comments per post
A tie-breaker, not a rule — see why timing matters less than you would like.
Who should watch this subreddit
Anyone selling apps, logistics, payments, analytics, design or marketing services to online retailers.
Related communities: r/shopify, r/dropship, r/FulfillmentByAmazon, r/smallbusiness.
Frequently asked questions
Can you promote your business in r/ecommerce?
With disclosure, in context, and sparingly. E-commerce communities see a very high volume of vendor activity and moderate accordingly — check the current rules, and expect undisclosed promotion to be identified quickly.
Is r/ecommerce good for finding leads?
Genuine opportunities appear here regularly. The members run revenue-generating businesses and already buy software, which makes tool-recommendation threads unusually convertible.
How active is r/ecommerce?
About 11 posts a day from 665k members, with a median of 9 comments per post — moderate discussion.
Watch r/ecommerce without reading it
RedditScout scores every new post here against your own description of a good lead and sends you the short list. Free to start, no credit card.
Get Started Free →Measured 2026-08-05. Check any other community on demand.