r/shopify
A platform community rather than a topic community, and that distinction matters enormously for anyone building on or around Shopify — the targeting is essentially perfect.
What the numbers say
r/shopify sees a steady flow of posts — about 11 a day — with real discussion on most posts. Good volume of practical, specific problems. Platform communities skew towards support questions, which is exactly what makes them useful to vendors. It accepts text posts only, so there is no way to submit a link as a post — whatever you want read has to be written out in the post itself.
| Measure | r/shopify |
|---|---|
| Members | 369k |
| Created | 2011 |
| Posts per day | 11 |
| Median comments | 13 |
| Text posts | 100% |
| Accepts | Text posts only |
| Rules total | 11 |
| Rules on promotion | 3 |
What these numbers mean and why subscriber count is the wrong one is explained on the directory hub.
The clearest targeting on this directory
If your product is a Shopify app, an agency service for Shopify merchants, or a tool that integrates with it, this community is as close to a pre-qualified audience as Reddit offers. Every member has the platform. Most have a store with revenue. A large share of posts are specific problems that an app or a service exists to solve.
The pattern that works is straightforward and slow: answer the support questions properly, including when the answer is a competitor's product or a native feature they had not found. App developers who do this consistently become known, and being known is worth more than any single post.
The pattern that fails is answering every "which app for X" thread with your own app. Members read post histories, and an account that only ever recommends one product is discounted immediately — often with a public comment saying so.
Promotion rules, in the moderators' own words
3 of r/shopify's 11 rules govern promotion, advertising or soliciting, quoted verbatim:
No Success Stories / Guides / How-To / Blogspam / AI
No unsolicited AMA (ask me anything) posts, success stories, 'how I made' posts, expert guides, blogs, 'top' lists, I analyzed 5,000 stores..., case studies, 'what we learned' etc. Longform posts that are clear blogspam, suspected AI (in the view of a moderator) or reported as such may be removed.
Soliciting, Promotion, or Direct Soliciting via DM
This should be self-evident. This is a place to exchange helpful information freely, as posts that stay up will help others in the future. This is not the place to promote yourself or services to the members here. Violations and attempts to circumvent this rule by "recommending someone" inviting pri
No spamming or links to external content.
The sharing of any links, be it in a YouTube description or otherwise is not allowed. Content marketing via blog articles will not be allowed. Please avoid links for signup for Shopify as well as for apps and external courses.
Snapshot only — check the live rules before posting.
When to post in r/shopify
Hours whose posts drew the most discussion, across the 100 most recent:
- 03:00 UTC (10pm ET / 7pm PT) — averaged 31.4 comments per post
- 00:00 UTC (7pm ET / 4pm PT) — averaged 27.8 comments per post
- 11:00 UTC (6am ET / 3am PT) — averaged 25.4 comments per post
A tie-breaker, not a rule — see why timing matters less than you would like.
Who should watch this subreddit
Shopify app developers, e-commerce agencies, and anyone selling services to merchants on the platform.
Related communities: r/ecommerce, r/dropship, r/FulfillmentByAmazon.
Frequently asked questions
Can you promote your business in r/shopify?
With disclosure and restraint. Platform communities generally tolerate developers who answer support questions genuinely and mention their own app when it is directly relevant; they react badly to accounts that only ever recommend one product.
Is r/shopify good for finding leads?
Genuine opportunities appear here regularly. Effectively every member is in your target market if you build for the platform, which is rare enough to be worth the moderation risk.
How active is r/shopify?
About 11 posts a day from 369k members, with a median of 13 comments per post — real discussion on most posts.
Watch r/shopify without reading it
RedditScout scores every new post here against your own description of a good lead and sends you the short list. Free to start, no credit card.
Get Started Free →Measured 2026-08-05. Check any other community on demand.